Adam Ramsdale

Kids who struggle to read feel confident in front of a dog. Dogs listen and don’t correct them when they make a mistake, making the child feel at ease. And children who read are proven to have more academic success.

So what if our four-legged friends could bring out the good in us in more ways than one?

Introducing the kid-to-canine reading programme: Pedigree Dogphonics. It’s a series of 5 books designed to be read to everyone’s non-judgmental best friend — dogs.

SHORTLIST
Cannes Lions – Industry Craft

SHORTLIST
Cannes Lions – Media

SILVER
Ad Stars – Design

BRONZE
Axis — Image

BRONZE
Axis — Publication & Magazine Design

FINALIST
Axis — Direct Physical

BRONZE
Best Awards – Design Craft / Illustration

BRONZE
Best Awards – Editorial and Books

THE WORK
Campaign Brief – Intellectual Property + Products

THE WORK
Campaign Brief – Miscellaneous

THE WORK
Campaign Brief – Ambient/Guerilla

Ronald McDonald House faced a huge problem: everyone thinks they're fully funded by McDonald's.

So how do you drive donations when businesses assume you don't need their support?

You turn to the one category that has no trouble attracting big brands, where support is proudly displayed for all to see.

And you rebrand a charity to a football club.

MERIT
Marketing Awards – Direct

WINNER
Applied Arts – Promotional Collateral

WINNER
Applied Arts – Charity Advertising

In the US, 18 to 24 year olds consider buying Burger King 10% less than 50 to 64 year olds. In the UK, this figure is even lower, with 16 to 24 year olds considering buying Burger King 20% less than their 35 to 49 year old counterparts.

So we needed to develop a PR-able idea to recruit a new generation of Whopper Lovers and show that ‘The Whopper is not crap’.

YELLOW PENCIL
D&AD 2019 – New Blood

“A clever, direct and memorable way to highlight food issues. Deserves recognition and applause for clearly tying together audience behaviour and insights, alongside being very professionally well-executed.”

– Tim Lindsay, CEO of D&AD
(via campaignlive.co.uk)

WiFi 6 means more speed and stronger connectivity across more devices at once.

But with dusty old routers scattered all over Canada, an uninterrupted WiFi experience is far from normal.

We occasionally get to make fun little 15” TVCs for a low-priced supermarket brand. Nothing special, but strangely loveable.

Young guys in New Zealand aren’t inclined to listen to government ads about responsible drinking. And they’re even less likely to listen once they’ve already started drinking.

So we caught them off guard – right when they needed to hear our message the most.

(In the pipeline at FCB Auckland)

Each year during Earth Hour, WWF encourages everyone to turn off their lights to raise awareness of our planet’s environmental issues.

Problem is, people think that switching their lights off for an hour is the solution – often feeling like they’ve done their part after getting involved.

This isn’t the case.

This year, we wanted to change the conversation, and let people know that turning off your lights alone doesn’t solve the problem.

(Approved by client, launching 2020 with FCB Auckland)

The debate between Flat Earthers and normal Earthers is currently at an all-time high on social media.

Round is out, flat is in. We create a new Malteser for those that see the world differently. The Flat Malteser – a Malteser that some might argue is actually round (it is).

Social
We hijack flat earth memes on social by creating our own versions for Flat Maltesers. This will not only fuel interaction and debate between believers and non-believers, but will also let Maltesers playfully engage with users in the comments section.

Film
We collaborate with a dead-pan comedian who’ll pose as a Flat Malteser theorist to be the front-runner of our campaign.

Using our comedian, along with well-known flat earth theories, we create small “evidence” films that prove Maltesers are flat, generating conversation online.

Stunt
And we take them along to the Flat Earth Conference, where we inevitably have Flat Earthers trying to prove our theories wrong. Weird.

(Approved by client)

Every year, flagship devices are launched in the same way – with an old-fashioned PowerPoint on a big stage.

To showcase the new camera and key features of the Galaxy S9, we thought we'd create a launch event like no other – one that only lasted 5 seconds. If you blinked, you'd have missed it. But the new Galaxy S9 made sure that guests didn’t miss a thing.

Testicular cancer has affected far too many ex-players and rugby fans.

We wanted to help spread our important message to this hard-to-reach demographic – potentially saving the lives of young men not just in New Zealand, but in France too.

(Approved by client, in the pipeline at Colenso BBDO)

Audi’s four collided rings are iconic.

So we separated them (safely) to illustrate one of Audi’s most important safety features – Collision Avoidance Assist.

(Approved by client, in the pipeline at FCB Auckland)

Aerial is a screensaver on Apple TV that shows the world in all its beauty. But with humanity's destruction of Earth and our natural resources plummeting, not everything is so picturesque.

(Spec work)

Volkswagen had too many 7-seater Tiguans to sell. And who needs a 7-seater more than a growing family?

We looked to New Zealand’s most influential new parents.

On 21 June 2018, New Zealand’s Prime Minister Jacinda Ardern became the first world leader in 30 years to give birth while in office. So we created a topical press ad based on her campaign line, ‘Let’s do this’, to mark the occasion and congratulate the proud new parents of Neve Te Aroha Ardern Gayford.